The Basics of Summer Skincare: Hydrate, Protect, and Purify

Summer can be tricky for skincare because with warmer weather comes sweat and excess oil, but all that extra sun can also lead to dry skin. It’s a constant battle between preventing clogged pores and keeping skin hydrated.

You can help your clients keep their skin looking great by making sure they know the basics of summer skincare: hydration, protection, and purification.


Even though we typically worry about breakouts and greasy-looking skin during the hot summer months, dry skin can be a big problem too. Extra sun exposure plus time spent in the pool or the ocean can suck the moisture right out of our skin.

Help your clients find the right daily moisturizer so they can keep skin hydrated without clogging pores. A lightweight moisturizer with SPF means not having to apply a heavy sunscreen on top of your daily moisturizer.

A heavier moisturizer for hands, legs, and feet will prevent dryness and help the skin to maintain its moisture barrier. Also remember that long showers can be drying so keep it short and sweet and don’t get in the habit of showering multiple times a day.


It can’t be overstated how harmful the sun’s UV rays are for our skin. But, if the threat of skin cancer doesn’t motivate your clients to wear daily SPF, remind them that sun damage accounts for 90% of aging. This summer’s tan (or burn) will show up on their face later in the form of lines, wrinkles, and discoloration.

Using a daily moisturizer with SPF is a simple way to make sure the skin is protected. If you’ll be outdoors for a long time, then reapplying is a must, especially if sweating or swimming is involved.

Don’t forget areas like hands, feet, ears and lips when applying sunscreen. Especially for darker skin tones, skin cancers often show up in less noticeable areas so be generous with the SPF.


Excess oil plus sweat can easily clog pores causing breakouts and inflammation. It’s important that your clients exfoliate regularly as part of their summer skincare routine. Daily exfoliation can be too harsh, but 1-2 times per week will help reduce dead skin cell buildup.

Along with exfoliation and using a lighter moisturizer, lightening up on the makeup routine can help avoid clogged pores. A tinted moisturizer with SPF is a great way to get some coverage along with hydration and sun protection. 

Summer Skincare Treatments

Along with a good daily skincare routine, there are some professional treatments you can offer to help clients keep that summer glow.

Pore-cleansing facials and exfoliating body scrubs will help to keep skin clear and healthy. Waxing also removes dead skin at the same time as removing hair so skin is smooth and free of excess skin cells.

Hydrating body wraps can counteract the lack of moisture during the summer months and rejuvenate dry skin.

The Bottom Line

Summer can be a challenge for those with the healthiest skin. Help your clients to have their best summer skin by reminding them to hydrate, protect, and purify.