If there’s a silver lining to the pandemic, it’s that Americans are more aware than ever of the importance of supporting local businesses. While the appeal of same-day delivery will never go away, a recent survey shows that 70% of people want to support local businesses by shopping either online or in person. While retail… Continue reading Boost Retail Revenue: How to Make Products Enticing for Your Clients
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The Importance of Atmosphere, Part 2: 5 Essentials to Keep Your Clients Coming Back
What makes a client come back to your salon or spa? One way to help ensure repeat business is to give your guests a positive experience. You can leave a lasting impression by paying special attention to the atmosphere and cleanliness of your business. In part one of this series, we talked about why setting… Continue reading The Importance of Atmosphere, Part 2: 5 Essentials to Keep Your Clients Coming Back
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The Importance of Atmosphere, Part 1: The Key to Creating a Positive Client Experience
You don’t get a second chance to make a first impression. This saying is especially true when it comes to business. We live in a culture where people often make immediate judgments about whether a business is worth their time and money. You can help ensure that your salon or spa makes a good first… Continue reading The Importance of Atmosphere, Part 1: The Key to Creating a Positive Client Experience
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Summer Haircare: 5 Ways to Protect Hair from Root to Tip
There’s so much to love about the summer, but the effect on your hair probably isn’t high on the list. Extra time in the sun and days spent at the pool or beach can leave hair feeling dry and brittle. The warmer temps (and the resulting sweat) can take a toll causing limp strands or… Continue reading Summer Haircare: 5 Ways to Protect Hair from Root to Tip
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Branding 101: Why Branding is Critical for a Successful Business
You can read pretty much any article on marketing and it’s bound to include a section about branding. Why? Because branding is one of the most important elements of building a successful business. Branding is how you communicate both your business’s core mission and its personality to your clients. It can set you apart from… Continue reading Branding 101: Why Branding is Critical for a Successful Business
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Spring Hair Trends: Wow Your Clients With This Season’s Latest Looks
Each season brings new trends in hair and beauty. Sometimes the latest fad is a new style or color. Other times you might see a renewed interest in an older trend or a fresh take on an old style. Whatever the case, it’s important to stay informed about what’s popular to best serve your clients.… Continue reading Spring Hair Trends: Wow Your Clients With This Season’s Latest Looks
